BLUEBIRD REGISTERED TRADEMARKS - HISTORY (UK & EU)

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The Bluebird of North America has stirred people to write plays, songs and name their products after them since the turn of the century.  A growing number of persons and businesses have sought to register the name to protect their endeavours.  The following is a chronological look at goods and services registered and the Classes for which protection is established.

Readers should please note that the trademark register is not a conclusive list of persons trading or with rights to trade.  This should be remembered, where traders acquire honest user rights by long use but fail to register at the Patent Office, and the Courts usually uphold their right to trade in these circumstances.  Indeed, a mark may be granted under the 7 year honest concurrent trader rule.  Additionally, traders may come to a private agreement involving licenses, etc., details of which licenses may not be in the public domain.

1. The register shows the first person to register the name "Bluebird" as a trademark, was Unilever Plc (Unilever UK Ltd) in respect of their brand name margarine (class 29) - in 1910.  328006

2. Then in 1933 Ashbury Confectionery Ltd filed the name "Bluebird" in classes 1, 2, 5, 29, 20 and 31.  This application related to foods and beverages.  541565  The following year 1933, they added carbonated drinks in class 32.  541566

3. In 1943 Bluebird Toys Ltd filed in class 16 for decorators and artists brushes 622867

4. ...............

BLUEBIRD TRADEMARK HISTORY

The Ecostar DC50 electric city-sports car benefits from registered trademark protection for the blue bird logo and for the mark 'Bluebird' in connection with instant recharging of batteries, solar panels and motors, body parts, transmission, etc. As far as we know this is the first road vehicle to use the bird logo on a radiator grille.