NEW YORK - Pepsi Blue news and updates

 November 10, 2004

• Pepsi Blue now available in Japan! -official Pepsi Japan website

• Holiday Spice Pepsi is worse than Pepsi blue -blog post by erechtheus

• Pepsi Blue poured down the drain blog post by fireclaw

Tuesday, July 13, 2004

• According to Pepsi's Ask Lisa, you can still get Pepsi Blue. "Please check your local phone directory for the Pepsi bottler nearest you to find out where you can purchase Pepsi Blue in your area."

Thursday, July 08, 2004

• Pepsi Blue recipes. Some page in japanese with what looks to be different mixes for Pepsi Blue.

Wednesday, May 26, 2004

• Berry Clear Sprite, a replacement for Pepsi Blue? blog post by Adam Fitch

Monday, May 17, 2004

• Pepsi blue used as an adjective "This is not a Pepsi Blue post." I'm not sure what a "Pepsi blue post" means. Something flakey?

   

• Five yucks for Pepsi Blue. blog post by netalive.

   

• Pepsi Blue Indulger in the Phillipines

   

• the next best soda since Pepsi Blue post by fireclaw

   

• Someone chugged the last 2-liter of Pepsi Blue blog post.

Wednesday, May 05, 2004

• New Pepsi Blue logo up for patent at UK Patent Office! It was posted on May 5, 2004!

Monday, February 16, 2004

• What do you think of Pepsi Blue being discontinued? An online poll.

   

• "According to a local Super Stop & Shop Pepsi stocker, Pepsi Blue is going bye bye and Mountain Dew LiveWire is staying." According to surge fan MRZ.

   

• production of Pepsi Blue is being discontinued from steven who just got off the phone with Pepsi.

   

• Pepsi Blue Discontinued "I recognize you asked about Pepsi Blue, but I don't have a response for that question yet. I'll be sure to share your question with my friends at Pepsi." says Lisa, Pepsi's virtual representative.

Friday, October 17, 2003

• "I blame this on the combination of vanilla coke and pepsi blue I had yesterday." blog post by dreams_in_green

   

• "I feel like im slowly dying inside drinking all of this sugary crap. Pepsi blue they call it..tempting me with its sugaryness..evil." blog post by bloodrestred

   

• "Listening to him go on about Pepsi Blue and the 'viridian green' of dnL (aka upside-down 7 Up)" news article by Michael O'Sullivan

   

• "On the other hand, there are those who walk on the wild side. One woman said that she enjoys jaywalking in front of cops and wants to dye her hair Pepsi Blue." news article by Tom Leyde

   

• World Cup fever grips India "Pepsi Blue, is to connect with cricket lovers and celebrate the passion for cricket"

   

• Pepsi Not Feeling Blue "Where Pepsi Blue didn't live up to expectations was we got fewer than the broad or adult usage than we had hoped for. It did great with teens and young adults, but not in a big enough way across the broader spectrum." news article by CSNews Online

   

• CD settlement an upbeat start "The music industry's products aren't known for poisoning people like alcohol, cigarettes or Pepsi Blue" news article by Michael S. Miller
  

• No longer in coma, man has lots to catch up on "How's about a new Pepsi Blue?'' news article by The Virginian-Pilot

   

Thursday, March 20, 2003

• "I felt like I was drinking liquid cotton candy..." "Don't get me wrong, this chickie likes cotton candy, just doesn't do a heck of a lot in the thirst department..." blog post by Danielle Marie

   

• Permanis confident of making impact with Pepsi Blue
  Article about the upcoming 4-month advertising and promotional campaign for the introduction of Pepsi Blue into Malaysia. By thestar.com

   

• ‘Blue' winners to get gift pack as compensation Pepsi cancels tour. By Achong Tanjon of BruneiDirect

   

• "Pepsi Blue last year saw $22 million in spending" "while Vanilla Coke received $23 million" by Hillary Chura of AdAge.com

   

• New Pepsi Flavor May Challenge Vanilla Coke "the company has said that Pepsi Blue has not met expectations" by Jessica Wohl of Reuters

Wednesday, September 04, 2002

• Frankenberry Stool observation what Pepsi Blue does to you by John Bowman

   

Tuesday, September 03, 2002

• "May cause poop to turn colors..." Review by NYTE Danielle

Thursday, August 29, 2002

• It's the Mix Pepsi Blue Mixes Marketing With Music; Joins Forces With Papa Roach and Sev. press release by PepsiCo

Saturday, August 17, 2002

• "I was hoping it would take its place as another Blue Drink..." review by justbishop

   

Friday, August 16, 2002

• "I think Pepsi took the 'Clear' recipe and added blue food coloring and some bad blueberry flava." review by PromoGuy

Thursday, August 15, 2002

• "melted fruit flavored slurpee with carbonation" comments by arbitraryrandom

   

• *RECOMMENDED REVIEW*
  Pepsi's new cola 'berry' refreshing. "It reminds me of the Mediterranean Sea on a sunny spring morning."... long review by Staten Island Advance

   

• "choked with a rancid blueberry muffin baked with Drano"... review by Mac Thomason

   

• "taste kinda like a blue snow cone"... comment by Russell Seaver

   

• "The only unexploited color in soft-drink marketing is puke yellow"... comment by Joe Bob Briggs

   

• "conglomerate of synthetic fruitesque chemicals"... review by TheFly

   

• "Nothing blueberry is good!"... comments by Kiko Martinez

   

• "Gives me gas!"... review by Q Essence

Monday, August 05, 2002

• p0wY PURPLE is the new Pepsi Blue mixed evenly with Mountain Dew Code Red.

Tuesday, July 23, 2002

• Pepsi Blue Is Here! Full national distribution, in 20-ounce and 1-liter bottles, is expected by August 5. Press release by PepsiCo

   

Sunday, July 14, 2002

• On the Front-lines of the Cola Wars "thanks to Vanilla Coke with its unique look and taste, Pepsi Blue has the potential to reinvigorate the cola category"
  Editorial article by copernicusmarketing.com

   

• Pepsi Blue was released overseas in 1996 "Our international business has already begun the launch of Pepsi Blue, a powerful new look and image for our cola brands overseas" Pepsi's Earning Release 1996

   

• What is Branding? "By the time Pepsi ‘Blue’ was launched, every member of Pepsi’s staff had received a copy of the ‘Blue Book’, designed by Landor to express the brand spirit in a compelling and amusing manner." Article by Design Week

   

• Pepsi Unveils Blue Cola no decision yet on whether to use pop star Britney Spears to sell Pepsi Blue... it is still too early to tell if a diet version of Pepsi Blue will be on the way... Pepsi Blue will be available in 20-ounce and 1-liter bottles, and other sizes may follow, the company said. News brief by Sales & Marketing Executives International

   

• *recommended*
  The ”Cola Wars’ Are Back, But Without a Battleground...or Ammunition "The cola companies remind me of the 'big three networks' of yesteryear. What cable television has done to viewing habits and programming, niche beverage brands and alternatives like water and soymilk are doing to beverage consumption. And no matter how much money is spent on advertising, promotion and product development - the trend cannot be reversed." Editoral article by supermarketguru.com

   

• PepsiCo to Roll Out ‘Pepsi Blue’ Berry-Cola Beverage this August Pepsi Blue is the result of a nine-month research and development project that included heavy participation by teen focus groups... youngsters evaluated more than 100 beverage-fusion concepts. By tintalksvending.com

Friday, July 05, 2002

• Berries and new colors will fly as full-scale cola war begins editorial article by Dustin Peterson, Albert Lea Tribune

   

Tuesday, July 02, 2002

• Pepsi's Official Pepsi Blue website
  Pepsi Blue song:
  I want your blue
  I got your blue
  How about your blue
  I'm checkin' the blue
  You're checkin' the blue
  I'm checkin' the blue

Tuesday, June 18, 2002

• Pepsi's market strategies vs. Coca-Cola News article by Jacqui Pile of Financial Mail

   

Tuesday, June 04, 2002

• Pepsi Settles Chicago Strike of Pepsi Deliverers Don't worry this wasn't holding up our Pepsi Blue.

Tuesday, May 21, 2002

• news story by adweek.com

Monday, May 20, 2002

• Pepsi introduces Pepsi Blue news story by Abigail Klingbeil, the Journal News

Friday, May 17, 2002

• Cola wars break out in US "took nine months to develop". news aricle by itv.com

   

• Coke vs. Pepsi: the new cola wars "Pepsi has more fizz left in its stock than Coke." News article by Paul R. La Monica of CNN/Money Staff Writer

Wednesday, May 15, 2002

• Finally, proof that our nation's scientists aren't wasting their time blog post by scattered.org

   

• *recommended*
  Pepsi factory in the USA, and how it was basically a chemical factory - complete with detox showers blog post by Maura McHugh, babblogue.com

   

Tuesday, May 14, 2002

• *recommended*
  When you boil it down, we're just rats in a marketing test editorial article by Laurie Notaro of azcentral.com

   

• There's also blue Powerade. Did you know that by mixing blue Powerade with chocolate milk, you can get a concoction that tastes like Tootsie Rolls? blog post by sya

   

Monday, May 13, 2002

• *Recommended* (funny)
  Today's sign of the coming Apocalypse: Blue Pepsi, Vanilla Coke blog post by dendro.com

   

Sunday, May 12, 2002

• Another reason Coke will always rule over Pepsi blog post by hackingthemainframe.com

   

Saturday, May 11, 2002

• Executive 1: "We need something that really speaks to the Generation Y and Z cultures. Something trendy, loud, in-your-face..." blog post by phonezilla11

   

• They've completely forgotten the huge geek quotient blog post by paul at caffeinatedblue.com

   

Friday, May 10, 2002

• Is business the purpose of our civilization, or does civilization have some other purpose that business supports? blog post by Scripting News

   

• link blog post by sixdifferentways.com

   

• Link blog post by Frank McPherson

   

• Pepsi Blue an improvement blog post by timyang.com

   

• Pepsi fights back with Pepsi Blue blog post by Jeff McCann

   

• Spudart's Pepsi Blue is #1 on google! Rockin! blog post by shifted librarian

   

• Pepsi Blue blog post by GirlHacker's Random Log

   

Thursday, May 09, 2002

• Smurf Soda blog post by Jim Reopcke

   

• *Recommended*
  Comments on Pepsi Blue discussion board at MetaFilter.com

   

• Pepsi Blue Discussion at enigmous.com

   

• Cola Wars heating up for summmer news story by Sean O'Shea, Global Television

   

Wednesday, May 08, 2002

• Pepsi blue brings new fizz to cola wars news story by Ananova

   

• Teen tastes turn Pepsi blue news story by The Sydney Morning Herald

   

• Pepsi unveils new weapon in cola wars news story by Barbara Durr, Neil Buckley and Alexander Hanrath; Financial Times

   

• Pepsi is going to trademark the color blue. blog post by Maureen Thorson, reenhead.com

   

• Pepsi Blue Gail Johnson investigates the ramifications of Pepsi's attempts to trademark the colour blue.

   

• *Recommended*
  It's A Cleaning Solution! It's A Refreshing Beverage! New Pepsi Blue Plastic discussion board (lots of interesting comments)

   

• *Recommended*
  Pepsi Blue Comments discussion board at Fark.com

   

• Pepsi springs a berry-flavored surprise news story by Scott Leith, Atlanta Journal-Constitution

   

• Berry Flavored Pepsi? blog post by Matt, yasoft.com

   

• Pepsi Blue Contest blog post by Mike, arsenic.net

   

• Pepsi going blue for next release news story by Seattle Post

   

• Marketers of colorful drinks dye for big sales news story by Theresa Howard, USA TODAY

   

• Pepsi unveils blue cola set for August launch news story by CNNMoney

   

• *Recommended*
  Pepsi Blue editorial article by Gail Johnson, Adbusters. very good article

   

• *Recommended*
  Yahoo Discussion Board on Pepsi Blue

   

• Pepsi to Market a Blue Cola news story by Adam Geller, AP

   

• Pepsi Blue to Hit Stores This Summer news story by Jessica Wohl, Reuters

   

Tuesday, May 07, 2002

• Prepare Your Senses for Pepsi Blue: A Fusion of Berry and Cola by PepsiCola, Inc. press release

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