BLUEBIRD DESIGN COPYRIGHT

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NEWS: LAND SPEED RECORD BONNET MASCOT

The latest Bluebird Electric (BE3) land speed record car is to be adorned with the beautifully sculptured bird in flight mascot shown below now officially adopted by the project leader, Nelson Kruschandl.  The solid metal sculpture accurately captures and portrays the spirit of the project.  This mascot was a gift from a friend.

 Bluebird Electric 3

We are proud to be sponsors of the new Bluebird Electric 3 land speed record car shown above.  The BE3 incorporates our latest battery cartridge.  For details of the attempt please visit the organiser's website by clicking on the car picture above and following the links.

Bluebird Mascot

Please note the sculpture above is the subject of Copyright © and Design Copyrights 2005 and protected under the international laws pertaining.  No unauthorised copying or imitations will be permitted, nor any use amounting to passing-off.

OTHER FAMOUS MASCOTS

The famous Rolls Royce mascot was created in 1911 when artist Charles Sykes was commissioned to illustrate the year's sales catalogue. Sykes drew a girl with arms outstretched, holding her flowing gown, and the figurine became known as 'The Spirit of Ecstasy', although she was originally called 'The Spirit of Speed' and also known as 'The Flying Lady' or 'The Silver Lady'.

The Spirit of Ecstasy is one of the most well known motor car mascot in the world. Designed by Charles Robinson Sykes, The Spirit of Ecstasy  has adorned the radiators of Rolls-Royce motor cars since 1911. This wonderful mascot was modeled after a young woman  who had bewitching beauty, intellect and esprit - but not the social status which might have permitted her  to marry the man with whom she had fallen in love.

Inspiration

The model was Eleanor Velasco Thornton, whose relationship with John Walter Edward-Scott-Montagu  remained a secret for over a decade, principally  because both lovers acted with the utmost discretion.  John Scott, heir to his father's title, was a pioneer of the automobile in England. From 1902 he was editor of the  "The Car".  Eleanor Thornton served as his secretary. Friends of the pair knew of their close relationship but they were sufficiently understanding as to overlook it.

A member of this circle of friends was the sculptor Charles S Sykes.  Lord Montagu ordered t he creation of a special mascot for his Rolls-Royce Silver Ghost. The small statue depicted a young woman in fluttering robes having placed one forefinger to her lips. The sculptor had chosen Eleanor Thornton as model for this figurine, which was christened "The Whisper". 

Lord Montagu had made the decision to put a mascot on top of the radiator, and it had become a fashion. Rolls-Royce had noted other owners of their cars following the new vogue, but doing so with questionable style by choosing mundane or even risqué and vulgar subjects. 

Following Lord Montagu's commission, Charles Sykes was asked to create a mascot which in future would adorn every Rolls-Royce. In February 1911 he presented the "Spirit of Ecstasy", which was easily recognizable as being a variation on the theme of "The Whisper". The similarity was hardly coincidental because the model for both had been Miss Thornton. 

The Spirit of Ecstasy

The Spirit of Ecstasy was delivered by the Company with every Rolls-Royce. Each was done using the technique which was thousands of years old and known as the lost-wax method. This practice results in the mould's being destroyed to reveal the casting, which explains why no two figures are exactly alike. Sykes, assisted by his daughter Jo, remained responsible for manufacturing the Spirit of Ecstasy for many years. Likewise, each of the unique creations bore his signature on the plinth. The sculptures are either signed "Charles Sykes, February 1911" or sometimes "Feb 6, 1911" or "6.2.11". Even after Rolls-Royce took over the casting of the figures in 1948 each Spirit of Ecstasy continued to receive this inscription until 1951. 

From 1911 to 1914 the Spirit of Ecstasy was silver-plated and thus many thought it a massive piece of precious metal - one reason for the frequent thefts. In smaller versions, and now made from highly polished nickel alloy, the radiator decoration has stood its ground on every Rolls-Royce, including those in the present range. 

Over the years various alterations have been made. Those mascots for Rolls-Royce motor cars at the Springfield plant in the USA were modified. Bowing a little more forward no longer were they a danger to the bonnet. The original version had touched the bonnet sides when these were opened without the precaution having been taken of turning the figure sideways. 

Rolls Royce - Flying Lady

Royce did not like the Spirit of Ecstasy, which he judged her to be just a fashionable bauble and complained that she spoiled the clear line of the car's bow. The order to create the sculpture was given during the chief engineer's illness and had been absent. Thus it became a habit that Rolls-Royce cars used by Royce were rarely driven with a mascot in place. 

Towards the end of the twenties the new body line of Sports Saloons had reduced the height of the coachwork.  Royce was prompted to think about a lower variation of the Spirit of Ecstasy, by which alteration a driver might benefit from clear vision even with the windscreen lower and his seating position reduced in turn. Sykes created a kneeling version of the mascot, which fulfilled this requirement. 

The kneeling version remained after the Second World War for the new Silver Wraith and Silver Dawn. All following models, however, sported a standing mascot, although this has now been reduced in size considerably compared to the old one. 

Rarely, however, is the correct term "Spirit of Ecstasy" used - detractors remark this was only done at the factory in Crewe. The nickname "Emily" is widespread and Americans speak of the "Silver Lady" or the "Flying Lady". 

In 1920 Rolls-Royce had taken part in a competition in Paris for the most apposite mascot in the world. This they did with a gold-plated Spirit of Ecstasy, which secured Rolls-Royce first place. From then on gold-plated versions of the Spirit of Ecstasy were available from the company - at an extra charge. 

Lord Montague

Safety regulations in some countries turned out to be a stumbling block to the fitting of the Spirit of Ecstasy. She qualified as a sharp-edged piece of metal jutting from the coachwork, which might injure a victim in an accident. because of this, in Switzerland during the second half of the seventies, the installation of mascots on Rolls-Royces was forbidden and purchasers of a new Rolls-Royce delivered to that country found their mascot in the glove compartment. The problem was solved with the Silver Spirit and Silver Spur; at the merest knock the Spirit of Ecstasy sank into the radiator surround and vanished out of harms way. Thus were the safety regulations satisfied.

The woman who had been the model for the radiator decoration, was not to appreciate its success. Eleanor Thornton lost her life when, on 30 December 1915, on the SS Persia, while on passage to India, was torpedoed off Crete by a German submarine. She had been accompanying Lord Montagu who had been directed to take over a command in India. He was thought to have been killed, too, but survived and was rescued a few days later by another ship. On his return to England he read the obituary articles in the newspapers about his own demise.

LINKS:

Founding the company
Post World War I to World War II
Post-war to the 1960s
1971 to 2003: decline and rebirth
2003: New company, new Phantom

The Bluebird-Electric story 1991-2005   Copyright © and Design Copyright 2005 Bluebird Electric Racing Limited and Electrick Publications.      CONTACT US       The bird logo and sculpture are trademarks of B.E.R. Ltd.  All rights reserved.